As a local business owner, there’s nothing more important than getting out in front of consumers who are looking for what you’ve got to offer. If you do business mostly in your city, you must be very focused on your marketing because you’re only targeting a very specific group of consumers.
Today, would-be buyers are routinely using their smartphones and desktops to run searches in order to find local businesses to spend their money. To help you dominate local searches, here are some tips which will help.
Make Your Site Mobile-Friendly
Since 2007, mobile searches have been steadily increasing until the point we’re at today where mobile searches outnumber desktop searches. This is why Google takes mobile-friendliness into consideration when ranking sites. To make your website mobile friendly you should:
- Make it responsive with a flexible layout that will look good on any size device
- Include the same content on your mobile site as your desktop site
- Optimise it for speed on mobile
- Make text large and readable
- Make phone numbers clickable
- Make navigation easy to use
Fine Tune Your Title And Meta Descriptions
The titles and meta descriptions you use are a way for you to show people conducting searches what you have to offer. Use your most important keywords at the beginning of your titles and include them in your meta descriptions. Make sure your meta descriptions entice readers to click through and don’t forget to include your city/location name and a call to action. Since you’re given only about 160 characters to work with when creating a meta description, make every character count.
Get Listed in Business Directories
It’s absolutely imperative to get your local business listed in the top online business directories like Yelp. When submitting your business to a directory, be sure to include your name, address, and phone number. And by all means, keep this information consistent when making your submissions.
Claim Your Business on Google
It’s of the utmost importance to claim your business on Google My Business which is a free platform to use. This will get your business a great deal of exposure and a guaranteed local listing in Google. If your business is already on My Business, claim it. This involves verifying it by logging in with a PIN number you’ll receive from Google. Once your business is verified, Google will confirm that your business is legit and that you’re the owner. If you don’t go through this process, someone could come along and claim your business as their own, which would lead to many problems.
Ask for Customer Reviews
Consumers like to read real consumer reviews when deciding whether or not to shop at a particular business. Positive reviews can do wonders for your business as they can boost your reputation, bring you a lot of credibility, and influence behaviour of the consumer. You can get customer reviews by:
- Sending out emails
- Generating text messages
- Making review requests at the point of sale
- Giving your employees incentives to collect reviews
- Directing customers to your social media pages to leave reviews
Google looks at reviews as fresh content that will help you boost your local SEO. The more positive your reviews are, the more positive your business will look in the eyes of Google.
Publish Locally Optimised Content
Because people use Google to look for information about the products and services they’re interested in, it only makes sense to publish more locally optimised content. When creating locally optimised content, be sure to include your most important keywords in your page titles, meta descriptions, H1, H2, and H3 tags, and in the anchor text. Adding these on-page elements will help Google crawl your site and rank you in search results.
Once you complete these tasks you’ll have a very good shot at ranking high on Google for your local keywords. This will drive traffic to your site and help you establish yourself as an industry leader.
The main thing to remember is to pick a high quality SEO strategy, and stick to it. Pivot and adapt only when you need to and work to improve your site consistently.