At the core of every successful website is SEO (and usually a search engine optimisation agency who has helped them get there). Nowadays, over half of all site traffic comes from organic search. This means there’s no question that where your site lands in the search engine result pages will directly impact how much traffic you receive. When done correctly, SEO can get your targeted customers engaged and make conversions that generate money.
Below are some fundamental techniques that will put you on the right path toward SEO that succeeds. While the time and effort you put into your SEO work will take weeks or more to show in the SERPs, all that consistent work will pay off in the long run as you’ll get more traffic due to higher rankings and better visibility.
Know Who You’re Creating Content For
You need to know who your audience is so you can create the type of content they need. You can do this by thinking about your past and current customers. Ask yourself why these people buy from you, then look for common characteristics and interests they share.
Keep in mind the fact that your business is serving a specific segment of the population. Instead of simply targeting everyone, you need to narrow things down considerably to a much more specific group of people who both want and have the means to get what you have to offer. For instance, if someone lives in a location where you don’t ship your products, that person shouldn’t be in your target audience.
Give Your Audience Content They Want
Once you’ve determined who you’re creating content for, you need to do some keyword research to understand exactly what they want to read. This research will help you look at factors like how competitive a keyword is the search volume connected to it.
When producing content for your targeted audience, be sure to keep these people as your central focus. Give them something of value with every piece of content you produce. Share your opinions and insights on topics to encourage engagement and to show that you’re an industry leader who can be trusted.
To make your content easy to digest, use bullet points, lists, headings, and short paragraphs. This way, you’re bound to keep the attention of your readers. Take your time when creating content so it’s deemed interesting, insightful, and engaging. Don’t forget to include your keywords several times in your content by naturally incorporating them.
Improve the Visibility of Your Content
Now it’s time to get your content out in front of your targeted audience. There are several ways to get your content seen including:
- Social media posts
- Guest blogging
- SEO friendly blog posts
- Breathing new life into your existing content by repurposing it
If you have a lot of content on your site learn to identify your pages with potential for repurposing so you don’t have to continuously churn out new content.
Make Sure Your Site Visitors Enjoy Being There
Once you’ve driven people to your website you want to make sure they have a pleasant experience. Check your load times and provide images of yourself, your staff, and your products and services. Load times and photos both work toward keeping people on your site, making them super important.
It’s just as important to make sure your visitors can easily navigate around your website. For instance, if someone wants to get in touch with you, be sure your ‘contact us’ tab is easy to find. Nobody enjoys spending time looking for specific information that should be easy to find. You must upload your sitemap to Google so it can understand your site as it crawls the domain.